The Pitch Deck a Medical-Software Startup Used to Secure $40 Million in Series B Funding

Sirona Medical is a cloud-native software company on a mission to give radiologists what they’ve been wanting for years: a unified, modern platform that replaces the patchwork of legacy tools they’re forced to use every day. On November 9, 2021, the company announced it had secured $40 million in Series B funding, bringing total capital raised to more than $60 million since its founding in 2018.

The round was led by GreatPoint Ventures and joined by Rose Park Advisors and Avidity Partners, with additional participation from previous investors including 8VC and Global Founders Capital. The funding is accelerating adoption of Sirona’s cloud-native radiology operating system, RadOS.

The Problem: Fragmented Radiology IT

Radiologists today are forced to work across multiple disconnected software systems—separate tools for viewing images, writing reports, managing worklists, and running AI algorithms. This fragmentation slows workflows, creates frustration, and limits the potential of emerging AI technologies. Legacy vendors have been slow to innovate, leaving practices stuck with decades-old architecture.

The Solution: A Radiology Operating System

Sirona’s RadOS platform unifies existing radiology IT software applications—the worklist, viewer, reporter, and AI—onto a single cloud-native platform. This unification represents a first-principles rearchitecting of the IT infrastructure that powers medical imaging, designed to let radiologists work as fast as they can think.

Competing Against Legacy

The company is positioning itself to compete against legacy technology providers, including Microsoft-owned Nuance and established PACS vendors. By building cloud-native from day one rather than retrofitting existing systems, Sirona offers a fundamentally different approach to radiology IT—one that’s designed for the modern era of AI-powered healthcare.

What’s Next

The Series B funding is fueling product development, sales expansion, and deeper AI integration across the RadOS platform. As imaging volumes continue to grow and the demand for AI-powered workflows intensifies, Sirona is positioned to lead the transformation of radiology IT infrastructure.

Originally published in Business Insider, December 2021.

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